Geidea

Geidea is a fintech company providing payment and commerce solutions for small and medium merchants across the Middle East.

We worked with leadership to translate a new brand direction into a cohesive digital product experience. The existing website functioned largely as a product catalogue, so we redesigned it to support targeted campaigns and tailored sign-up funnels for different merchant segments. Alongside the website refresh, we helped position the merchant app as a key business priority—supporting small and medium merchants with an app-first experience designed to improve onboarding, conversion and long-term growth.