AI
Design.
The detail is the work.
Less joins the decisions that turn a product direction into something people can use.
That can mean mapping a complex journey, designing every state of an interaction, building the system behind the interface, or working beside engineering until the details land in the product.
What we get into.
Product and service design
Make the customer task, business constraint and supporting systems visible. Turn them into a product direction and the journeys a team can build.
Journey maps · Service blueprints · Product flows · Tested prototypes
Interaction design
Design the happy path and the work around it: loading, errors, permissions, corrections, narrow screens and the decisions a user needs to make.
Detailed screens · State inventories · Content and controls · Build review
Systems that ship
Structure components, properties, tokens and usage rules so teams can keep making coherent products. Align Figma and code where they have drifted apart.
Design system audits · Semantic tokens · Component contracts · Frontend alignment
See the design systems workDesign in the product.
One experience across the car and the app.
Less has worked with Volvo’s Car UX and Mobile UX teams on in-car interfaces, motion, design systems and the ownership journey. The work moves from individual interactions to the foundations that keep the experience coherent.
See the published case
Senior design inside product teams.
Embedded designers support learner and tutor experiences across discovery, interaction design, visual design and systems thinking.
See the published case ↗
An interface for a new clinical tool.
Less designed a UI for cancer-diagnosis hardware, then implemented it in Unreal Engine for use in a high-pressure clinical setting.
See the published case ↗What needs designing?
Talk to LessMake AI work in the product—and in the way the product gets made.