Cortec is a Sweden-based healthcare company dedicated to enhancing women’s health, notably through the design and distribution of innovative medical devices for women.

The new owners, Helena and Sophie, approached less-studio to overhaul and modernize their brand, and to create a platform-agnostic profile that communicates their ambitions and values.

Working closely with Helena and Sophie, we gained a comprehensive understanding of their priorities, and the need for their new identity system to feel human whilst still reflecting the technical nature of their products. The result was a digital-first brand that effectively represents Cortec’s dedication to improving women’s health.